Research from GlobalWebIndex revealed Tuesday found that the number of teen Facebook users was not decreasing, but the frequency of their visits was. Wednesday, GWI explained why: boredom.According to GWI:
- 45 percent of teens are less interested in Facebook than they used to be.
- 37 percent said they were bored with Facebook.
- 18 percent said Facebook is no longer as cool as it once was.
- Nearly three out of 10 teen respondents said they don’t believe Facebook is secure or private enough.
Perhaps most significantly of all, teens
under-index on saying that they’re spending less time on social networks
generally but then over-index on almost all of the specific
anti-Facebook options. Put simply, teens are less likely than others to
be moving away from social networks as a genre but more likely than
other audiences to be moving away from Facebook in particular. 10 years
ago, Facebook was the site that any teen wanted to be on; now, Facebook
has become the opposite — it’s lost a serious part of its appeal among
this key demographic.
Readers: What do you think of GWI’s findings?Image of bored teen courtesy of Shutterstock.
